5 tips for writing a killer call-to-action

Even if you don’t work in marketing, you have probably heard the term “call-to-action,” and know how important it is in digital advertising. Well, it’s also important in print advertising. If you’re not already familiar with the concept, the description is right there in the name: a call-to-action is the part of your ad that tells consumers what it is that you want them to do. That might involve asking them to visit a website, call a phone number, or to visit your premises. In some cases, it could be to pick up a book, or exercise. The point is, you are “calling” upon people to take some kind of “action.” But, when everyone’s ads are telling people what to do, you need to make sure consumers are listening to yours.