Branded content

Why Branded Content?

Editorial style columns written on a topic of your choosing by our our experienced writers and editors that enable you to make authentic connections, provide valued information, and help build a strong, committed workforce.

This content will live both in print and on our website. From our website it will be shared by us and by you to extend your reach. Choose to promote your content within your company’s own marketing channels including your website, newsletter, email blasts, and social channels. Or choose to extend your reach through our online channels.

Possible Content Ideas

These are just a few content ideas that could work for you. We are always excited to write content that is engaging to your customers and are open to any and all ideas.

Help Wanted

Looking to build your team? Want to find like minded folks that will share in helping you achieve your mission?
This is a great way to very transparent about your company and your goals, while sharing valuable information to your audience and helping you stand out as an employer of distinction in our area.

Ask the Experts

Editorial style Q&A style columns written on a topic of your choosing by our our experienced writers and editors that enable you to make authentic connections, provide valued information, and help build loyal relationships with your customers.

Hot Properties

Reach an audience of over 509,000 through featured print, social media, online content and advertising with high quality, cohesive sponsored content highlighting one of your real estate offerings in our area.

What is Branded Content?

It’s your story

Enter branded content, which continues NENI’s rich history of storytelling by sharing the distinct narratives of community and commerce in the Berkshires and Southern Vermont. 

What does it look like?

Branded content comes in the form of articles, photographs, audio, video and social media companion pieces, all of which helps build brand loyalty and advances brand messaging. NENI’s branded content packages convey powerful ideas that build positive relationships between consumers and merchants.

Our reach is deep and wide

By matching businesses’ branded content to existing and relevant web pages at berkshireeagle.com, benningtonbanner.com, reformer.com and manchesterjournal.com, we can place your story where the greatest number of eyes (read: millions) will see it.

It’s relevant to you and your customers

Branded content is designed to attract consumers to themes, stories and information that are most meaningful to them, and most meaningful for our commercial partners who seek us out to help tell their stories.

It’s not your Father’s advertising

Branded content is not a longer version of an ad, nor is it a sales pitch or service offer. It’s your story, designed to resonate with consumers in a meaningful way that connects them to you.

Which services are best for my business?

Our team will work with you to design and distribute your message through the right channels to the right audience.

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New England Newspapers, Inc. offers comprehensive, concept-to-completion print and digital display, as well as search, social, mobile, CTV advertising and campaign management for small, mid-size and large businesses and non-profit organizations.

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