Many advertisers have turned their focus to digital campaigns in recent years, and with exciting new advancements in social media, content marketing, and microtargeting, the enthusiasm for digital media is understandable. However, a recent study by Benchmarketing has revealed that advertising with print news media yields an average of three times greater overall campaign return-on-investment. The precise return can depend on a number of factors including industry vertical, market competition, seasonality, PR, etc. Increased spend with printed news media has also been found to increase the effectiveness of online display campaigns, radio, and television advertising.
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