Our Digital Reach
For all New England Newspapers, Inc publications
417,000
Average monthly users
1,512,000
Average monthly page views
2021 Averages
Pageviews represent an instance of an Internet user visiting a particular page on one of our websites. A session is a group of user interactions with our websites that take place within a given time frame. Unique visitors refer to the actual number of people who have come to our websites.
75%
of our regions households will engage with our digital services and products. Learn more about our audiences.
85%
of shoppers research their products before purchasing online. E-commerce is predicted to continue to grow by 1.5% each year.
Source: eMarketer, May 2019
Our Services
We cover it all to bring your fully integrated campaign online and into your audiences hands.
DIGITAL
DISPLAY ADS
Extend the reach of your advertising with our network of digital display partners. We handle the management and optimization of your campaigns so you don’t have to. With digital display ads, we are able to leverage a variety of targeting options for your campaign. These include targeting and retargeting by behavior, demographics, geographics, IP address, dayparting, content, and frequency on our partner networks. Targeting on mobile can also utilize Device ID location-based matching.
SEARCH ENGINE
MARKETING (SEM)
We’ll review and optimize your campaigns to make sure you’re reaching the audience you want, at a price you can afford. Our reps will review industry practices with you and help establish a structure for your campaign. We will conduct a rigorous, 11-step keyword analysis, as well as competitor analysis to reveal opportunities for conquest campaigns. We follow an established process for strategic overview, optimizing ads to target your desired consumer-base. This ensures that the full capabilities of search engine-based advertising are implemented.
SOCIAL
MEDIA
We can further the reach of your digital campaign by using dynamic posts and targeted advertising on Facebook and Instagram on behalf of your account. We will help you choose a goal that suits your campaign best and see that your results achieve it.
SEARCH ENGINE
OPTIMIZATION (SEO)
Optimizing your website for search can be a daunting task, but we make it easy with complete packages of services tailored to your organization and website. Our packages include keyword research, social audits and reviews, website audits, content analysis, geographic optimization, and monthly reporting.
EMAIL
MARKETING
Direct marketing in the digital age is cost-effective and easy, with our vast database of opted-in subscribers that is fully compliant with regulations, and targeted to reach the audience you need. We have access to a database that is one of the largest and most hygienic, with more than 140 million consumer and business emails, opted-in and validated through an extensive network of permission-based websites, surveys, subscriptions, and registrations. Your message will be delivered securely to your audience, targeted using your specified criteria, such as Age, Homeownership, Income, Credit Score, Geolocation, and more. All emails are fully compliant with CAN-SPAM regulations.
Ad Sizes
These are our standard Digital Display Ad sizes. If you are creating these ads yourself please make sure you create them at 72dpi and in the RGB colorspace. Save them as .jpg’s at 40k or smaller.
Which services are best for my business?
Our team will work with you to design and distribute your message through the right channels to the right audience.
New England Newspapers, Inc. offers comprehensive, concept-to-completion print and digital display, as well as search, social, mobile, CTV advertising and campaign management for small, mid-size and large businesses and non-profit organizations.
© Copyright 2021 New England Newspapers, Inc.